National Horse Show Welcomes New Sponsors and Hospitality Opportunities for 2021 Event

Lexington, Ky. – October 21, 2021 – Set to take place in the Alltech Arena of the Kentucky Horse Park from October 27 to November 7, the 2021 National Horse Show is one of the most highly anticipated events of the equestrian competition year. With an action-packed schedule of thrilling show jumping, equitation and hunter competition, the NHS is thrilled to welcome John Deere/NTRA Advantage, GlycoGuard and Nutrena, as well as other returning sponsors and long-time partners such as Taylor Harris Insurance Services and the Hamel Family Foundation, for the 2021 event.

Always a marquee sponsor of the National Horse Show, Taylor Harris Insurance Services (THIS) returns as the title sponsor of the NHS 3′ Adult Medal Final 18-24 and the NHS 3′ Adult Medal Final 25 and Over, two of the country’s most sought after adult equitation championships in 2021. THIS also has the distinction of being the Official Equine Insurance Provider of the NHS. THIS has provided specialized insurance for all types of equine risk since 1987 and prides itself in their worldwide reputation for responsive and courteous service, and we welcome the opportunity to discuss your equine insurance needs and provide you with a quote.

Additionally, Taylor Harris Insurance Services is the hospitality sponsor of the NHS. Exclusive hospitality passes to the THIS VIP Club are now available! These luxurious and upscale suites with food, beverage and a great view of the arena will provide exhibitors and spectators with a NHS experience like no other. Light breakfast, lunch, bar service and dinner or hors d’oeuvres will be served daily. Don’t miss out on the limited passes available for spectacular skybox views and exceptional service throughout the competition! Click here to purchase passes:

Returning for a fourth year, the Hamel Family Foundation will be the title sponsor of the  National Horse Show 3’3” Equitation Championship. With a mission to support organizations that are advancing the education, health or well being of individuals that are not able to do so on their own accord, the Hamel Family Foundation has made a positive impact on children across the country. In the past years, the foundation has used their sponsorship to give back to the equestrian community, a community close to that plays a large role in the family’s lives. The Hamel Family Foundation NHS 3’3” Equitation Championship brings together some of the country’s most talented up-and-coming equitation athletes. This class has allowed countless riders the opportunity to compete at the prestigious indoor event and gain experience in working towards one day riding in the esteemed ASPCA Maclay National Championships, a progression that has already taken place for a number of riders in the past three years of competition.

John Deere has the designation as Official Equipment Sponsor of the National Horse Show, and will be providing equipment to be used during the event. The NHS is proud to have John Deere play a key role in the highly anticipated Barn Night, sponsored by the Grayson-Jockey Club Research Foundation. Costumes have always been a huge part of Barn Night and this year the NHS is encouraging everyone to show up wearing a costume that showcases their John Deere apparel! The barn with the best costumes will have the chance to win John Deere 300 Series Zero Turn Mower, second place will receive a wheelbarrow loaded with prizes from Grayson-Jockey Club Research Foundation, and third prize is a John Deere Cooler and John Deere Hats & Gloves.

The 2021 National Horse Show will also feature the GlycoGuard Warm Up Arena. GlycoGuard is a specially formulated direct-fed microbial used by veterinarians, trainers and horse owners to support digestion and a healthy gastrointestinal system.

New this year, the team at NHS is thrilled to welcome Nutrena, a leading producer in animal feed. Nutrena horse feeds are specially developed to provide the right blend of nutrition and energy for horses at every age and activity level, giving peace of mind that they are properly fed and cared for. Nutrena will sponsor a custom jump in the arena, as well as sponsoring the livestream.

Ariat, a world-class producer of innovative and award-winning performance products for all types of outdoor and work environments, returns as a sponsor to the NHS. Ariat is the proud sponsor of the ring crew apparel for the 2021 event and will offer prizes available during Barn Night. Exhibitors and spectators will have the opportunity to shop Ariat onsite in the Alltech Arena throughout competition.

Would you like to be a part of the biggest show jumping event in Kentucky, and one of the longest-running, premier equestrian events in the world? Becoming a sponsor of the National Horse Show is a must for any brand entrenched in the equestrian market. As the nation’s oldest indoor equestrian event, the National Horse Show is a 501(c)3 organization that relies heavily upon annual financial support from individual donors and sponsors. As we enter the fourth quarter of the year and a time when many make choices about charitable giving, we are seeking donors/sponsors to help support this year’s event and continue the legacy of our Heritage event, steeped in equestrian tradition.

Sponsorships can include benefits including promotions such as; a banner in the arena, logo/name on our website, inclusion in our press releases, PA announcements during the event, exclusive tickets to the THIS VIP access, and more. Donations may be made as a one-time gift, on an annual basis, or for a specific term, and will support the young developing riders, up to some of the top riders from around the globe, competing over the course of 10 days. Plus, because the National Horse Show is a 501(c)3 organization, your sponsorship may be considered, all or in part, as a charitable contribution.

“We are thrilled to support the National Horse Show. As the longest-running indoor equestrian event, it offers a rich heritage that is unparalleled in our sport,” shared Friends of Custom Made. “It is gratifying to know that our sponsorship helps preserve the legacy of the National Horse Show for future generations.”

Sponsorships can be tailored to fit the needs of your brand, and are sold on a first-come, first-served basis. For more information about available sponsorships and how to become a sponsor, please contact Karla DiNardo at or 859.321.1309.

Applications to become a vendor at the 2021 National Horse Show are now open! Vendor space is limited and sold on a first-come, first-served basis. For more information and to complete the application, please visit